Today, online users are everywhere and they are the priority of every business. Many brands want customers’ attention. They are trying every different type of advertising to make sure that they can reach every possible audience. No one can deny the importance of digital marketing these days, and having the right digital strategy for your business is essential.

Like there are many users online, there are also many businesses online. Your business must have a unique strategy to stand out. If the digital marketing strategy is integrated correctly, it will not only boost your business but may also build loyalty. You need a strategy that is consistent and it has the same goal and objective.

One of the most important integrated online marketing strategies is Integrated Digital Marketing Strategy which is a method that helps businesses to strengthen their marketing communications. The idea of the concept is to mingle all your marketing tactics to make a unified message for your business.

With an integrated digital marketing strategy, you can create a unique form of engaging techniques that will attract different audiences on different channels. As if you are speaking to each person with the language that they understand.

 

The Benefits of Integrated Digital Marketing Strategy

 As mentioned earlier integrated digital marketing strategy is an approach that blends all your marketing tactics. Integrated digital marketing includes direct marketing, social media marketing, and public relations, etc. All combined to assist the customer through different stages of his journey/funnel. Each campaign complements the other to leave a lasting impression on the consumers’ minds.

 

One of the benefits of an integrated digital marketing strategy is that it uses omnichannel which means that you are trying to get to your customer through different channels, not a single one and from any device. According to ClickZ, Omnichannel campaigns produce a 250% higher rate of purchase frequency than do single-channel campaigns.( no static or external links  in services page ) 

 

Another benefit that an integrated digital marketing strategy does for your brand is brand visibility. it enhances brand visibility through having a consistent tone and voice. You will also have a variety of traditional and digital marketing tactics; starting from PR to Community management.

 

Cost-effectiveness is another important benefit that an integrated digital marketing strategy offers. Digital integrated marketing will save you time and money, as you will not go through the hassle of thinking and paying for photography and every single service. With building a precise digital marketing strategy, your channels will be getting a lot of followers on social media which will increase your brand visibility and customer conversions which will increase your ROI.  

 

To sum up, each strategy does not have a huge impact on its own, but together they can create a more influential online presence. It’s like uniting all your favorite heroes to protect your world. An Integrated digital marketing agency, will help you will reduce your marketing costs and unifying your messages.

 

Strategy Development

With an integrated digital marketing strategy everything is put into consideration. There is always room for development by analyzing the results and putting a strategy for growth. There are separate strategies for each stage/ objective your marketing is trying to reach either acquisition stage, conversion stage, or even retention stage.

There are 3 types of digital presence you have to take care of owned media such as your social media and website. Earned Media such as publicity and shares, and paid Media such as SEM and Social Media Ads.

 

Analyzing is a very vital stage in the development of the strategy. If you joined an Integrated digital marketing agency, they will analyze every content and every impression you get on all your channels either on your owned media or your paid media. There are experts in  Integrated digital marketing agencies that use the analytical tools that count each click and impression. 

Having an integrated digital marketing strategy means you must be consistent and you must have a well-structured marketing plan. You need to always develop every aspect of the marketing tactic you are using to make sure that your marketing objective is on the right track. Developing your online presence on each platform and the type of content you deliver to the customer is also a very important part of the integrated digital strategy.

 

 

To sum up,an  Integrated digital marketing strategy is the integration of multiple marketing strategies to build an online concept for the presence of your business. It’s everything related to the digital strategy of your brand, it’s like a small message when put together they make a unified goal or message. There are two important things in integrating your digital marketing strategy which are taking care of your online presence and content, and the analysis of the content.