Services
Social Media Management
The Social Media Management approach at Social Peak
Ever since technological globalization, advertising agencies and clients had to take the wheel when it came to marketing their products. In this article, we are showing the importance of Social Media Management and how it is used in every digital marketing agency differs in style but the concept is the same. Showing a briefcase of the implication of Social Media Management within the award-winning advertising agency, Social Peak.
About Social Peak
Social Peak is an Egyptian-based agency that is fully aware of the advertising market, its tips & tricks to be more accurate. The advertising agency provides different kinds of services that suit every field and every client. For example, Branding service, influence marketing service, digital arm service, digital marketing services, and more. It may sound simple to mention every service, but what lies under each one is not so easy. However, at the moment, we will be focusing more on the service of Social Media Management. Due to the global digital changes, brands and clients have shifted and turned their heads towards having a stronger social media presence, and thus they need social media management agencies that could control. And Social Peak had used its full services to gain the satisfaction of all.
Social Media Management
The social network management service focuses on managing the social media platforms, from Facebook, Twitter, Instagram, Tiktok, YouTube, and any online platform such as LinkedIn or Google Ads..etc through a digital integrated strategy. The social media management service does not only focus on such matters, but it involves building efficient social media strategies that propose the target audience that the brand should market to, content creation of creative digital media posts that help the brand to grow and have a stronger social media presence, the community management service that presents the brand through its tone of voice and be the face of its online presence, & the creation of a digital integrated strategy that could round all platforms and be a perfect representation for both the agency and the client.
Importance of Social Media Management at Social Peak
Social Peak has been working for 5 years now, its name is now related to being one of the highest performance agencies, and one of the top 10 digital marketing agencies in Egypt for social platform management. The services that it has been providing through those years, have made it stand out, and be known specifically among certain fields such as pharmaceutical and real estate. The social media management agency shapes its services to accommodate and suit every field, every market, and every industry. It is now considered to be one of the top social media agencies that are known for helping the brand to grow, enhance its brand positioning in the market, & help in having a stronger social media presence.
The social media management agency has devoted its service to multiple clients in different fields, such as real estate, pharmaceutical, and many more. The strategic implementation of social media management in Social Peak is used by having to compare the multiple and many competitors how each one uses its service to advertise to the audience, and their frequency and “strength” on the social media platforms, then the agency allocates its resources to get the best out of each service, by creating a full 360-degree creative social media campaigns.
Social Media Management process at Social Peak
To be a master and a pro for a service such as social media management, agencies must be able to keep up with the constant changes, trends, and viral topics. Whether by using a trend for a comic or a meme for a certain brand such as one of Social Peak’s client Nolaver, or using a certain viral topic for the brand’s good, or even keeping up with the international global days whether friendship, father’s, etc... Social Peak proved that they are one of the few digital media agencies in Egypt that allocate the service for the brand’s good, being an up-to-date agency requires a perfect team that sets their goals onto bringing out their best for both the agency and the client’s good.
Having creative competition posts is another way of increasing the awareness of the brand. That is why, the social media management agency always focuses on getting new creative ideas for the campaign that could room and spread all over social media platforms, for example as one that was done for three brands of Parkville which are Starville, Bobai & Strongsville, by creating integrated campaign ideas and having an audience to get a chance to win a very unique never won before the prize, by making their dream come true whatever it was.
The agency also uses its service of social media management to give customers a unique online experience. By giving them replies, a proper description, and help for each thing they are asking about. Giving customers a full understanding of the product or service they are asking about. Furthermore, having the complaints if there are any to be delivered to the client to enhance the overall customer’s experience.
And when it comes to media buying the agency used the service to drive the brand’s profits and sales higher, as well as reach and engagement levels. The media buying service is mainly driven by the client’s budget, however, in Social Peak, the service is done in such a precise and accurate way that even no matter how low or high the budget is, the results speak for themselves. The team of the media buyers are fully aware and fully understand such delicate matters, and know-how and when to spend and they could forecast the results of each post that is being spent on.
The service does not end there, it ends by measuring the numbers, measuring the success, measuring the failures, the service ends with a full detailed report about what had happened in that month, how the plan went, whether the numbers went higher or lower and what was the reasons, what could be recommended to even have higher numbers and have a more successful and reachable social media platforms. Social Peak realizes that every client is a partner, and every partner needs and deserves an explanation and knows more about what has happened and how both could grow more together.
If you are looking for an agency that could handle your digital marketing from A to Z and have a good history of digital marketing service without having to worry about anything, then Social Peak is the smartest decision you could ever make. An agency that treats its clients as family members and business partners.