Importance of Short Videos 

Short videos are one of the leading content today. Many people are watching short videos and they are creating them. Many platforms made a feature in their app to let their users create short videos. The importance of short videos apps is not only for users but also for businesses and they can advertise content on short videos app to promote their business and their content.

Tiktok is one of the most interesting apps that has changed social media. You will find many people who are interested in creating short videos After Tiktok’s emergence, social media companies such as Meta and Youtube understood the importance of short videos for the audience, so they have created features that can make users crate and watch short videos. Meta created Instagram Reels and Youtube has created Youtube shorts. Both showed great numbers because of the new content that everyone likes. According to Statistics YouTube’s Shorts get 3.5 billion views a day.

 

Tiktok 

Many people think that Tikotk is just for Kids, but let me tell you that everyone is using TikTok now even your competitors. If TikTok is not from the apps you use for your business then you are missing a lot. Tiktok has been downloaded more than 2 billion times, and it was the most downloaded app in 2020.

According to Hootsuite Tiktok has surpassed 1 billion users in September, and it has been one of the most used apps in the world. 

Tiktok Algorithms are an interesting social media app as it shows people what they think they like and if they do not like a certain type of content it does not show.

Tiktok does know its users without even asking, this is why it is one of the most important apps to create ads on. 

 

Tiktok Audience

Tiktok has announced in October 2021, that its marketing tools could reach 8524.5 million users from age 18 and above. 

So, if your business is targeting young adults, especially women then TikTok should be your social media app. Almost half of Tiktok users are aged 18 to 24.  Women from 18 to 24 make up 24.7% of Tiktok’s advertising audience.

Many big businesses have done campaigns on Tiktoks and their campaigns brought more +magnificent results because Tiktok could reach the audience they need.

 

Tiktok For Business

 

If you think that your business does not have a place on Tiktok then you are missing a lot. 

Tiktok is the place for your business as it gives your business a new perspective for your audience.  You will be missing out a lot if your business is not on Tiktok. Tiktok will open a new level of connection with your audience because of the new type of content Tiktok presents. 

 

The results of TiktTok to a business are amazing it boosts your business and gives it a new kind of taste, Tiktok is different from other social media platforms as the content that you create for the platform and the audience is different. 

 You may think that your business has already enough social media but Tiktok adds to your business and gives you an audience that you are aware of the trends.

You can create ads through Tiktok Ad Manager.

 

Types of TikTok ads

There are many types of Tiktok ads that you can run for your business, not all types of ads are available for all countries so before you can publish you have to choose the ad that applies to your country and your audience. 

In-feed ads

The In-feed ads are self-service ads that can be created will the users are on the Feed. In other words, allows your video ad to auto-plays within a user’s For You feed. It contains CTA and it can drive traffic towards your landing page, apps downloads, or to your Tiktok business account.

Image ads

Running only in TikTok’s News Feed apps (BuzzVideo, TopBuzz, and Babe), these include an image, brand or app name, and ad text.

Video ads

Video ads are available for TikTok itself or the TikTok family of news apps. They run as 5-60 second full-screen videos in the user’s For You feed. Each ad includes a video, an ad display image, brand or app name, and ad text.

Spark ads

Spark ads allow your brand to boost organic content from your account or other users. TikTok research shows Spark Ads have a 24% higher completion rate and 142% higher engagement rate than standard In-Feed ads.

Pangle ads

Ads are placed through the TikTok Audience Network.

Carousel ads

Running only in TikTok’s News Feed apps, these include up to 10 images with unique captains per ad.

 

Branded Effects

Tiktok gives you also a chance to make effects like Branded stickers, filters, and special effects to get TikTokers interacting with your brand.