Lead Generation & Campaigns

The definition of a lead generation campaign is, of course, one that generates leads, meaning that you have persuaded someone to give you their personal information (usually in the form of their e-mail address or their phone number) in exchange for something from you in return - valuable content, information, research, a free trial, a product, or anything else they might need.
When you're building a lead generation campaign, you'll need a few things - your objective, your audience, your content or offer, a budget, measurement and a nurture plan - which we'll cover in depth today.
Lead generation online is essential to your success, and it's easy to understand why. Let's break down the process of creating a successful lead generation campaign into ten steps.